Work closely with the CEO to formulate ASO and broader marketing strategy
Own the bottom line for organic download and revenue traction in various regions on the iOS app store and Google play store.
Prioritize effort based on projected download and revenue impact.
Conduct Keyword research and competitive analysis on visibility of our apps in the App Store.
Optimize screenshots and other store assets for game page conversion.
Write specs for optimized descriptions, titles and keywords string
Monitor Search rankings
Conduct research and own the creative process for store assets
Design repeatable and scalable processes for the above, and build a team to scale our efforts.
Plan & Run A/B testing, Reporting & Analysis
Spot trends and regularly test new strategies in the ASO space.
Fluent in English.
Have strong knowledge of excel and analytics. Ability to work with data and be very disciplined about running and tracking experiments as well as ASO iterations.
Ability to learn quickly.
Strong experience and past results in App store optimization and generating app store downloads, especially in the US and other western countries.
Experience with driving downloads in China, Korea and Japan.