"Makkajai" means "I want" in Konkani. It's what a child says when they really want something - a toy, a sweet, or even a hug. "Makka candy jai" (I want candy), or "Makkajai te khelni" (I want that toy).

We want our products to be so compelling, that kids don't feel forced into using them, like when they are forced to do homework, or even schoolwork. We want kids to say "I want" - we want them to choose, and pick our products with no coercion. Because when kids buy into the process, they learn way faster than when they are fighting the learning process.

We can't change kids - we don't want to change them. However, we can change the quality of learning content we put in front of them - and that's what we do. Once we're done, you won't need text books or black boards.